I will always remember this sentence from one of my friends and early investors in one of my startups. When starting a new company, you are certain you are going to conquer the world. The story is solid, the timing is perfect, and the market cap is endless. However, it takes time, and things don’t move at the pace you expect. Timing, luck, and execution are critical.
I remember the initial conversation with Itamar about connectivity and what it could and should look like. Both of us experienced the cloud computing transformation. We transitioned from buying hardware and building software to embedding the software in cloud computing, this was the birth of SaaS. It transformed the industry and allowed so much innovation to take place. Any idea for a new website or service could be implemented with much less friction.
When Itamar and I still worked at our previous company Fring, we saw a new transformation unfolding, yet in another infrastructure; in communication. It’s hard to imagine that voice and messaging services were only provided by operators, and this wasn’t so long ago! Computers used to be expensive and hard to implement, similar to communication. Yet it became accessible and affordable for startups and enterprises to create apps and web services.
The last piece of infrastructure that needs to transition into the cloud era is connectivity, and as in any infrastructure transformation, the size of the opportunity is without any glass ceiling. Smart devices have become part of our lives, and developers need a platform to work with. If we analyze the success behind companies like AWS and Twilio, we can see that they lowered the barrier in three aspects:
- Time
- Money
- Expertise
Developers love platforms with building blocks to solve their problems. Today, if someone has an idea to build the next Dropbox or video conferencing platform, they don’t need to learn about storage, compute, voice or messaging protocols, nor is there a need to learn all the industry jargon when working with AWS or Twilio. SDKs and APIs are all they need, and other companies will solve their infrastructure problems for them.
With Monogoto, we are working hard on our promise to transform connectivity into APIs. As of now, we have hundreds of customers who have connected millions of devices. It makes me happy to solve more and more problems to simplify the life of developers. From adding security, global or satellite coverage to private 5G to use cases. The more we evolve, the more features developers are asking for. Data audit, low latency, higher bandwidth and more.
We are growing together with our customers and I am extremely excited to hear about all the amazing use cases. From connected cows that roam on satellite networks, to autonomous forklifts that run on a private 5G, to reporting the number of steps and heart rate of people.
Seeing the work of our customers and concluding our Series A round is an amazing assurance from the market and our investors that we are on the right path. I am humbled and honored by the trust we received from our new and current investors. It motivates me to keep working hard on providing the best possible connectivity solution, and solving as many problems as possible so our customers can focus on building the best smart products. I am incredibly proud of our team, which works night and day to continuously strengthen our network and take care of our customers, regardless of their number of connections.
The world is changing; the world I grew up in is not the same. This might be the last blog I write without AI. We might be entering a new era. I do hope that all changes lead to a better world that is safer, more connected, more real.
Read our full announcement here.
Read the TechCrunch article here.
